Privacy Policy

Last amended: February 2023

When you visit our website at, we utilise your personal data, i.e. collect, process and use such data. In the following, we would like to explain our use of your personal data. We comply with the provisions of Swiss data protection legislation.

Data Controller

Data controller with regard to compliance with data protection legislation is bellicon Schweiz AG, Moosstrasse 1, 6003 Luzern, Switzerland. If you have any questions about data protection or want to exercise rights or claims with regard to your personal data, please contact us by email at [email protected].

Google Analytics

This website uses analysis software made available by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). This includes Google Analytics and Google Webmaster Tool (hereinafter collectively referred to as “Analysis Software”). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie on how you use this website (including your IP-address) is usually transferred to a Google server in the USA and stored and processed there.

In case IP anonymisation is activated in this Service, Google will, in Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area, truncate the User’s IP address before transmission. Only in exceptional cases will the full IP address of the User be sent to a server of Google in the USA and truncated there. On behalf of the operator of this website, Google will use this information for analysing the utilisation of the Service by the User, for compiling reports on the User’s activities while s/he uses the Service, and for rendering further services related to the use of the Service and Internet use to the operator of this website. The transmission of this data by Google to third parties will take place only on the basis of statutory provisions or within the scope of contract data processing. Under no circumstances will Google user data be combined with other data recorded by Google.

You are able to prevent the storage of the cookies by selecting the appropriate settings in your browser software; we would like to point out however that, if you do so, you may not be able to use all functionalities of our website to their full extent.

Moreover, you are able to prevent the recording of the data generated by the cookie and relating to your use of the website (incl. your IP address) and their transmission to Google, as well as the processing of this data by Google, by downloading and installing the Plugin available at the following link: (

You can prevent tracking by Google Analytics by clicking the link below. An opt-out cookie will be stored on your computer that prevents the future recording of your data when you visit this website: deactivate Google Analytics

Further information concerning the terms and conditions of use as well as data protection and data privacy can be found at We would like to draw your attention to the fact that, on this website, Google Analytics code is supplemented by the code “gat._anonymizeIp();“ to ensure the anonymised collection of IP addresses (so-called IP-Masking).

Google Conversion Tracking

Google uses cookies to enable us to establish, how many people, who click on our ads subsequently buy our products. The conversion tracking cookie will only be installed on your computer, if you click on one of our Google ads that we have selected for conversion tracking. These cookies expire after 30 days and do not contain any information that would enable your personal identification.

If you visit certain pages on our website before the cookie expires, Google and we will be able to see that you clicked on the ad and were referred to this page. Every advertiser is assigned a different cookie. It is therefore not possible to track cookies via the websites of advertisers.

If you wish to deactivate conversion tracking cookies, you can adjust the settings in your browser to block cookies from the domain "".

Personalised Advertising Banners and Ads

This website uses technology offered by Google Inc. to collect and store anonymised information on the surfing behaviour of website visitors for marketing purposes. This data is stored on your computer with the help of so-called "cookie" text files. Google Inc. uses an algorithm to analyse surfing behaviour and is subsequently able to display specific personalised ad banners and ads on other websites (so-called Publishers). Under no circumstances is it possible to use the data to personally identify the visitor to the website. The collected data is merely used to improve website presentation. It is not used in any other way or made available to third parties.

You can object to this completely anonymised analysis of your surfing behaviour on this page by clicking on the following opt-out link:

Despatch of Information relating to bellicon Products and Other Messages

We use your data to send requested information on bellicon’s range of products and other special offers to the email address provided by you. You can unsubscribe from these emails at any time.

Data Protection With Regards to Orders

The Customer is aware of and consents to the Seller storing their personal data required for the processing of the order on data media. For the operation of and for the purpose of executing and performing the contract, agents as well as various service providers are active on our behalf, for instance for rendering IT services and website hosting or for payment and product shipment, to whom we pass on the data required for the performance of the tasks and for billing and accounting (e.g. name and address).

Insofar as we use data for a purpose that requires your consent in accordance with statutory provisions, we will always ask for your express permission and record your consent in accordance with data protection regulations. You are able to revoke the consent granted at any time with effect for the future and/or object to the future use of your data for advertising, marketing and market research purposes. To withdraw your consent or to let us know that you object to such future use of your data, a simple message to us is sufficient. For this purpose, you are able to use the contact details provided above, without incurring any further cost other than transmission charges at the base rate.

Use of Facebook Social Plugins

This website uses Social Plugins (“Plugins”) of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). Plugins can be recognised by one of the Facebook logos (white “f” […] on a blue tile or “thumbs up” symbol) or they are marked with the additional text “Facebook Social Plugin”. The list and the appearance of the Facebook Social Plugins may be found here:

When a User accesses a page of our website, which contains such a Plugin, his/her browser will establish a direct connection to the servers of Facebook. Facebook directly communicates the content of the Plugin to the User’s browser and it will then be integrated in the website by the browser. The website provider thus has no influence on the scope of the data which Facebook collects with the help of this Plugin and therefore informs the Users in accordance with its knowledge: The integration of the Plugin provides the information to Facebook that a User accessed the relevant page of our website. If the User is logged on to Facebook, Facebook is able to attribute the visit to his/her Facebook account. When a User interacts with the Plugins, for instance when s/he clicks the Like Button or submits a comment, the relevant information is sent by their browser directly to Facebook and stored there. If a User is not a member of Facebook, it is nevertheless possible that Facebook obtains his/her IP-address and stores it. According to Facebook, only an anonymised IP-address is stored in Germany.

As regards the purpose and the scope of data collection and the further processing and use of the data by Facebook as well as the associated rights and possibilities to change browser settings to protect your privacy, please refer to the Data Use Policy of Facebook at

If a User is a member of Facebook and does not want Facebook to collect data about him/her via this website and links it to his/her member data stored at Facebook, the User needs to log out from Facebook prior to visiting our website and delete relevant Facebook cookies. Similarly, it is possible to block Facebook Social Plugins by means of browser add-ons, for instance by means of the “Facebook Blocker”.

Use of Twitter Social Plugins

This website uses Social Plugins of the social network Twitter (Twitter, Inc, 795 Folsom St., Suite 600, San Francisco, California, 94107, USA).

When you open the website containing the Plugin, it will establish a direct connection with the servers of Twitter via your browser. Thus, the information that you called up the website, is transmitted to Twitter. If you are logged on to your Twitter account, the visit to our website and any and all of your interactions in connection with the Social Plugin (e.g. clicking the “Twitter" button) can be assigned to your Twitter profile and stored at Twitter – even if you do not have a Twitter profile, it cannot be ruled out that Twitter stores your IP-address. In this regard, please also refer to Twitter’s Privacy Policy.

In order to prevent Twitter from collecting the data generated when you visit our website, please log out from Twitter before accessing our site. In order to prevent Twitter from gaining general access to your data via Internet websites, you are able to block Twitter Social Plugins by means of an add-on for your browser (e.g. "Twitter-Blocker",

Use of Instagram-Plugins

Plugins of the social network Instagram have been integrated in our website. You can recognise the Instagram Plugin by the “Instagram Button” on our website. When you click the Instagram Button while you are logged on to your Instagram account, you can link the contents of our website pages to your Instagram profile. This enables Instagram to assign your visit to our website to your user account. We wish to point out that we as the provider of the website are not informed of the contents of the transmitted data and their use by Instagram. For further information on the Privacy Policy of Instagram, refer to

Use of Pinterest Social Plugins

This website uses Social Plugins of the social network of Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA). When you visit this website, the Plugin establishes a direct connection between your browser and the Pinterest server. Pinterest is thus able to receive the information that you accessed this website with your IP-address. When you click the “Pin it” button while you are logged on to Pinterest with your Pinterest user account, you are able to share contents of this website over the Pinterest network. This enables Pinterest to assign the visit of these website pages to your user account.

In order to prevent Pinterest from collecting the data when you visit our website, you need to log out from your Pinterest account prior to clicking the “Pin it” button. For further information, inter alia, as regards the possibility to amend browser settings to protect your privacy, please refer to the Privacy Policy of Pinterest:


We use the web analytics service Tracify on our website or on parts of our website to record how our website is used by its visitors and to evaluate and optimize the effectiveness of our advertising/marketing measures. Tracify is a web analytics service provided by Tracify GmbH in Munich, Germany. Tracify GmbH acts for us as a data processor on the basis of a data processing agreement in accordance with Art. 28 GDPR.

Tracify enables an analysis of the use of the website and the customer journey without storing cookies or other information on the end device of the user, but only on the basis of browser and device information, such as the IP address of the user, the configuration of the respective user agent (user agent string), usage data, order information, contact data, the screen resolution, the installed fonts and plugins and the processor of the respective device.

The information transmitted to Tracify is completely and irreversibly anonymized immediately after transmission, so that a personal reference is excluded. Only the anonymized aggregated information is analyzed.

Data processing when using Tracify takes place entirely in Germany; there is no data transfer to unsafe third countries without an adequate level of data protection.

The legal basis for the use of Tracify is our legitimate interest pursuant to Art. 6 para. 1 lit. f) GDPR in a demand-oriented design of the website and in the evaluation and optimization of our marketing measures.